We work with a global creative solutions company

We connect Icelandic companies with the world’s largest independent creative network, across 6 regions and 22 countries. We connect specialist expertise — powered by creativity, data and technology — to help build famous brands, solve the most complex business problems, and tackle society’s biggest challenges.

M+C Saatchi and Peel delivers Cultural Power for our clients through:

Constant Creativity

Ideas that make an impact in the world.

Brutal Simplicity of Thought

We make the complex simple with incisive, innovative solutions.

Cutting Edge Tools

We have a suite of tools that help us understand Cultural Power and how to harness it to grow our clients’ businesses.

Growth Engineering

We build agile, channel agnostic teams with the sole objective of driving brand growth.

Cultural Connectivity

Our team of diverse thinkers, who are experts in their fields, live and breathe all areas of culture.

How is Cultural Power measured?

The Cultural Power Index is our proprietary AI-powered, diagnostic tool that helps brands drive growth by harnessing the power of culture.

We analyse billions of data signals to measure how Cultural Power is built, and the actions brands should take to build their own Cultural Power and deliver growth.